The Chinese new year begins on the the next February 16 and to celebrate the year of the dog Gucci launched this super collection with a very kitchy vibe witch I loved! In honor to man’s best friend (cats are also okay), The collection features sweatshirts, polos, bomber jackets, bags, backpacks, wallets and watches. Inspired by the Alessandro Michele dogs – the boston terriers Bosco and Orso – the illustrations were made by Helen Downie (@unskilledworker). Check it out these inspiring photos, colors, scenarios, filters and details! I want everything! Even the dogs!
The campaign was photographed by Petra Collins and resulted in colorful images in light tones, which seems that come out of those teenager magazines that we rediscover when opening a treasure chest of memories.
The bomber jaquet pattern is wonderful but what about the couch behind? Wich house they founded it? Positive points to the production.
Those who follow oriental designs know cute design, pink and glitter appear quite be in packaging, clothes or commercials. That’s why I thought the concept of the photo above was assertive, it brings the oriental aesthetic in a subjective way.
Now, if you ask me, Jules, what did you enjoy most at this campaigning? I answer you: “the damask couch lined with plastic!!!!!! Yes, that’s right. I don’t know if is because it brought memories of childhood, or because it’s so fancy and kitchy. There are things that you just can’t explain! So lovely lovely!
Inspired by the colors and textures of the scenarios I selected some pieces to a guccian home decor! Let’s dare because life needs daring!
photo source: Gucci Lovely Selection: Lovely Lovely